The Member Growth Engine: a complete, compliance-audited marketing system covering strategy, content, copy, landing pages, email sequences, ad campaigns, and a board-ready showcase. Built for your credit union. Delivered in 14 days.
You're doing the work of five people on a budget built for half of one. You don't need another Canva template or a six-month agency engagement. You need a complete marketing system, built from your members' real language, your actual competitors, and your market. Ready to go in two weeks.
You sit down Monday morning with a plan. Update the website. Write next week's social posts. Draft that auto loan promo email. Build the landing page for the new checking product. Follow up with compliance on last month's ad copy. Report to the board on what "marketing ROI" looks like this quarter.
By Tuesday, you've finished one of those things.
There's a line that floats around credit union marketing circles: "We're a team of one who quickly became a jack of all trades and never got to be a master of anything." Sound right? You know the strategy your credit union needs. You just don't have six uninterrupted months to build it.
Your board scrutinizes every marketing dollar harder than any other department, then asks why you can't compete with the bank down the street that spends 100x your budget. If you can't show the math, you can't defend the budget. And they want outcome metrics. Not email open rates.
Every campaign runs a compliance gauntlet. NCUA disclosures. TILA triggering terms. CAN-SPAM requirements. By the time legal signs off, the promotional window has closed. Things fall through the cracks because they have to.
Credit union market share of new account openings dropped from 16% in 2015 to 10% in 2023. The big banks and fintechs aren't slowing down. And your average member is 53 years old. The longer you wait to fix your marketing, the harder that math gets.
$10K-$50K per month, 3-6 months to ramp up, and you spend half that time explaining what a credit union even is. After 12 months and $120K+, you have a collection of campaigns. Not a system.
They give you templates. The same templates the credit union two towns over is running. When your auto loan promo looks identical to your competitor's, you're not differentiating. You're commoditizing your own brand.
Great at their one thing. But when your copywriter, designer, and social media person are all working independently, you get assets that don't connect. Different messaging, different tone. And none of them have heard of TILA-RESPA triggering terms.
Gives you speed but no strategy. It can write a Facebook ad. But should you be running Facebook ads? For which product? To which member segment? With what offer? Tools can't answer those questions.
You don't need more marketing stuff. You need a marketing system.
There's a better way. One that gives your 2-person team the output of a 20-person department, in two weeks instead of two quarters.
Picture hiring 27 marketing specialists, researchers, strategists, copywriters, designers, compliance officers, analytics experts, all focused on your credit union for two straight weeks.
They study your members. They dig into your competitors. They learn how your community actually talks about money. Then they build your entire marketing system: the strategy, the messaging, the funnels, the content, the landing pages, the email sequences, the ad creative, the compliance documentation. Everything.
At the end of two weeks, you get the keys. A complete, strategically grounded marketing system with 50+ assets ready to deploy. Not concepts. Not wireframes. Done.
27 Specialists Working in Concert
Every asset is built from the same research, the same positioning, the same member language. Your auto loan landing page reinforces your email welcome sequence, which reinforces your social content, which reinforces your brand story. Nothing contradicts anything else because everything was built as one system, not assembled from parts.
And every word has been reviewed for NCUA, TILA-RESPA, and CAN-SPAM compliance before you see it. Your compliance officer reviews a clean package. Not a stack of red-pen corrections.
This is not ChatGPT.
This is not your marketing coordinator typing prompts into a chatbot. This is a structured, 87-step production process built specifically for credit union marketing. The research is real. The strategy is custom. The output is professional.
Every asset is custom-built from your member research, your competitive market, and your local data. Nothing is templated. Nothing is recycled.
50+ strategically connected marketing assets, built from original research, compliance-audited, and delivered in 14 days.
Every credit union marketer knows this particular form of purgatory. You write the ad copy. You send it to compliance. They send it back with red ink. You revise. They review again. Two weeks pass. The promotional window closes.
With The Member Growth Engine, compliance review happens during production. Not after.
NCUA Part 740
Advertising statement requirements
TILA-RESPA Regulation Z
Triggering term analysis on all lending marketing
CAN-SPAM
Opt-out, physical address, and commercial message requirements
Fair Lending
Language review across all member-facing content
You receive a compliance audit report as a standalone document, annotated with regulatory citations, ready to file. Your compliance officer reviews a clean package. No surprises. No back-and-forth. No scrambling to add disclosures after the fact.
This alone saves weeks of internal review on every campaign you launch.
30 Minutes
We learn your credit union. Your members, your market, your competitors, your goals, your brand voice. What's working. What isn't. What your board actually cares about.
You bring the institutional knowledge. We handle everything else.
That's the only meeting on your calendar until delivery.
14 Days
While you run your credit union, our 27-specialist team gets to work. Research, strategy, content, copy, design, compliance audit, quality review, production.
Day 3
Research and competitive analysis shared
Day 5
Brand positioning and messaging preview
Day 7
First content samples for your review
Day 10
Full asset delivery begins
Day 14
Interactive showcase goes live
Ready to Deploy
You receive a complete marketing system with 50+ ready-to-deploy assets, a 12-month calendar, and a 90-day launch playbook that tells you exactly what to deploy first.
Plus an interactive showcase you can walk your board through today.
Your team runs a proven system. No more reinventing the wheel every Monday morning.
One-Time Engagement
Complete marketing system. Delivered in two weeks.
Traditional agency: $75,000-$150,000
$12,000
Two payments of $6,000
Includes
Boardroom Confidence Guarantee
If your leadership team doesn't agree it's the strongest marketing strategy your credit union has ever had, we revise it at no cost, or refund 100%. You keep every asset.
Full-Service Partnership
A complete outsourced marketing department for your credit union.
In-house equivalent: $291,000-$440,000/yr
$30,000/yr
$2,500/month, save $6,000 vs monthly
$8,500/qtr
$34,000/year
$3,000/mo
$36,000/year
Everything in the Build, plus
Growth Partner Guarantee
If after your Build and first quarterly refresh you don't believe this is the most valuable marketing investment your credit union has made, we refund your first quarter in full. Cancel with 30 days notice any time after month six.
Quarterly Refresh
Keep your system fresh. Stay ahead of the market.
Agency quarterly cycle: $30,000-$75,000
$4,500/qtr
$16,000/yr when paid annually (save $2,000)
Each quarter includes
Always Fresh Guarantee
If any quarterly deliverable doesn't meet your standards, we revise it until it does. If after two quarters you don't see measurable value, we refund your most recent quarter.
Requires completed 14-Day Build
Book a Strategy CallYou got into credit unions because you believe in the mission. People over profits. Community over shareholders. Every member matters.
Your marketing should say that. Not Canva templates thrown together at 11pm. Not generic campaigns a vendor recycled across 200 other CUs. A real marketing system, built from how your members actually talk, designed around your community, ready to go the moment your board says yes.
Two weeks from today, you could have 50+ ready-to-deploy marketing assets, a 12-month calendar, compliance-audited content, and an interactive showcase that makes your board stop asking "what are we getting for our marketing spend?" and start asking "how do we fund more of this?"
Or you can keep doing what you're doing.